On July 26th, the “Wuyi Brand” construction conference in Nanping, China, was held in Wuyishan with the theme of “Sharing Wuyi Shanshui and Turning Green into Gold by Touching”.
At the press conference, 23 pavilions were set up, of which Pucheng Pavilion was full of Ganoderma elements, and GANOHERB was invited to exhibit the fist products such as GANOHERB Ganoderma Lucidum Spore Oil and Ganoherb GanoExtra.
At the meeting, the Nanping Municipal Government first launched the “Wuyi Shanshui” regional public brand to speak for local high-quality agricultural products. After a series of selections, GANOHERB became one of the first 36 companies to jointly use the “Wuyi Shanshui” brand and will share the brand's premium and value-added benefits.
It is understood that the use of "Wuyi Shanshui" brand has extremely high barriers to entry, and the products of the brand must be of high quality. The person in charge of the “Wuyi Brand” construction project leading group of Nanping City introduced that the products of the brand should at least meet the “green food” and above standards, and the finalists should be checked and tested by relevant departments and third-party organizations.
Pucheng is the “North Gate of Fujian” with an excellent ecological environment and rich population. The forest coverage rate is 76.34%. Especially in Pucheng, there are the remaining veins of Wuyi Mountain and Xianxia Ridge. It is a humid climate with a mid-subtropical monsoon and is suitable for the growth of wild fungi. With the superior natural geographical advantage of Pucheng, the source of Minjiang River, GANOHERB took the lead in establishing the global organic Ganoderma industrial chain system in Wuyi Mountain Range, and successfully cultivated 23 excellent varieties such as Ganoderma lucidum, Ganoderma Sinense and Ganoderma tsugae, and became the first Lingzhi enterprise that is certified by China, the United States, Japan, and the European Union. For more than 20 years, GANOHERB has been insisting on the cultivation and production of organic Ganoderma lucidum with the national medicinal material GAP standard. In the detection of more than 300 organic items by third-party authorities every year, the result of pesticide residue detection of the organic Ganoderma produced by GANOHERB have been "undetected".
As the maker of Ganoderma lucidum national standards and international business standards, GANOHERB has been focusing on the cultivation and research and development of organic Ganoderma lucidum for more than 20 years and has adhered to the traditional Ganoderma lucidum cultural heritage and brand building promotion in the enterprise development. Through the international Ganoderma lucidum conference, the Impression Immortal Ganoderma National Music Festival, the Ganoderma lucidum Cultural Festival, and other Reishi Mushroom cultural feasts, we will create a special business card for “Chinese Ganoderma Lucidum”.
In May this year, GANOHERB and Pucheng County People's Government jointly launched the “2018 Ganoderma Cultural Festival”, which attracted the Chinese Academy of Engineering, the United Nations Industrial Development Organization, the Chinese Academy of Medical Sciences, the Institute of Medicinal Plants of the Chinese Academy of Sciences, and China Edible Fungus Association. Expert representatives from the institutes and more than 30 media at home and abroad gathered in Pucheng to discuss the development of Ganoderma lucidum industry, making “Pucheng Ganoderma” once again the focus of the world.
In fact, as early as 2016, the “GANOHERB” trademark was rated as a well-known trademark in China, and the products were rated as the top ten brands of Chinese Ganoderma Lucidum. At the first China Independent Brand Expo held in Shanghai in May this year, GANOHERB Technology was honored as one of the 20 well-known self-owned brands in Fujian Province and showed the world the unique charm of the “Fujian Time-honored Brand” organic Ganoderma brand.
At the launch conference of the “Wuyi Brand” in Nanping, China, GANOHERB once again successfully won the “Wuyi Shanshui” public brand and shared the brand premium and value-added benefits. It is not only the affirmation of the influence of GANOHERB brand but also encourages GANOHERB to continue to play the benchmark role of the leading enterprises of organic Ganoderma lucidum, so that the high-quality Ganoderma lucidum in northern Fujian will enter thousands of households and help the construction of the new era of beautiful and rich Nanping.