GANOHERB Lingzhi Distinguished Itself With Its Tribute Style

- Jul 24, 2019-


More than 800 years ago, Zhu Xi, who lived in Wuyishan, was called to Beijing and brought various specialties from the Wuyi Mountains. For the first time, he recommended "Wuyi Mountain Water" to Beijing. After a lapse of many centuries, under the unified deployment of the municipal government of Nanping City, the brand strategy of [Wuyi Shanshui" was officially implemented. GANOHERB brought its own special products into Beijing once again and invited guests from all over the world to taste.

On July 17, the Nanping City of Fujian Province and the Dongcheng District of Beijing concluded a friendship while the [Wuyi Shanshui" brand promotion activities were held in Beijing Palace, Beijing Hotel International Convention and Exhibition Center. As one of the first batch of authorized users of the 36 [Wuyi Shanshui" Public Brands, GANOHERB was invited to Beijing for participation in the promotion and introduction of this tribute of the past. The event was highly valued by leaders at all levels, industry experts and the media.


Yuan Yi (first from left), secretary of the Nanping Municipal Party Committee, Zhou Yonghe (second from left), secretary of the Pucheng County Party Committee, and Li Ye (first from the right), chairman of GANOHERB Group, jointly recommended the Wuyi health top product - Ganoderma lucidum spore oil to Liu Yanhua (middle), the State Council Counselor and the former Vice Minister of Science and Technology, and Zhang Hongtao (second from right), the State Council Counselor and the former chief engineer of the Ministry of Land and Resources.


President Li Ye introduced GANOHERB Ganoderma Lucidum product to Li Tielin (second from the left), the deputy director of the Organization Department of the Central Committee of the Communist Party of China.


Fang Shuting, head of the China Association of Traditional Chinese Medicine (TCM), tasted GANOHERB Ganoderma Tea in the health club.

In the exhibition hall with an area of more than 840 square meters, 16 traditional wooden booths featuring [tea, traveling, literature, bamboo and healthcare" are arranged in a "mountain" shape. Here, the Nanping specialty agricultural products of 34 categories such as Ganoderma lucidum, tea, white lotus and coix seed show Beijing and even the world the confidence and strength of "Wuyi Shanshui" brand in [touching green hills and clear waters and turn them into gold".

In the middle of the exhibition hall, the large cartoon Zhuzi statue stands on the side of the Wuyi Shanshui Hall, which displays the construction of "Wuyi Shanshui" brand. The guests can intuitively understand the high-quality products selected from northern Fujian. In the tourist pavilion, the beautiful scenery of Nanping makes people feel the beautiful artistic conception like [people walk in the middle of painting". In the Jianzhan Cultural Center, the traditional matcha tea performance vividly reflects the perfect integration of Jianzhan and Matcha. The Health Club displays the culture of Northern Fujian healthcare culture. The fresh organic Lingzhi and the pure Ganoderma lucidum tea fragrance make everyone taste the unique charm of GANOHERB Ganoderma lucidum originating from Pucheng, the source of three rivers.


Participants at the health club experience GANOHERB Organic Ganoderma Lucidum Tea

"Is this real Ganoderma lucidum? It turns out that Ganoderma lucidum is as hard as wood." "Is this a tea made with Ganoderma lucidum? Is it bitter?" On the morning of the same day, GANOHERB booth attracted many delegates to stop and ask.


Foreign friends taste Ganoderma lucidum tea and marvel at "magic oriental mushroom"

"Reishi mushroom is mild in nature and non-toxic. Long-term consumption of Ganoderma lucidum can rejuvenate the body and prolong life. Ganoderma lucidum also helps strengthen and consolidate body resistance. As a 'superior medicine' in traditional Chinese medicine, it is used as the exclusive tribute for the emperors of all ages. Located at the source of the Three Rivers in the Wuyi Mountains, Pucheng has a long history of planting Ganoderma lucidum. It is also the birthplace of Chinese organic Reishi Mushroom grown on logs. On the spot, the staff of GANOHERB enthusiastically introduced the relevant cultural knowledge of Ganoderma lucidum for the guests.

After understanding the corporate history and product features of GANOHERB, relevant leaders, scientific workers and other business representatives attending the conference were full of praise for the deep processing products of GANOHERB. Yuan Yi, Secretary of Nanping Municipal Party Committee who is familiar with the brand history and brand strength of GANOHERB, can not help but cheer for GANOHERB. He praised the core product of GANOHERB -- Ganoderma lucidum spore oil as a [good health care product of Wuyishan".


Chinese brand network comes to acquaint with the Ganoderma lucidum spore oil on the spot

The biggest feature of Nanping is greenness and its most resounding brand is Wuyishan. Here is the birthplace of China's Minyue culture, Philosophy of Zhu Xi, Wuyi tea culture, and organic Ganoderma lucidum culture. The Wuyi Mountain featuring `double world heritage` is famous both at home and abroad. As early as 2002, Nanping proposed to "play comparative advantage, create famous brands, create characteristics, transform ecological advantages and resource advantages into economic advantages and industrial advantages. It is necessary to highlight the 'great Wuyi' brand and develop products and ecological industries with the characteristics of Northern Fujian to drive the development of related industries such as tourism agriculture, green food industry and tourism industry.


"Wuyi Shanshui" is the regional public brand created by Nanping City. The authorized quality products in Nanping area will jointly endorse the "Wuyi Shanshui" brand and share the brand's premium value-added benefits. GANOHERB Lingzhi is one of the 36 enterprise organizations authorized by Nanping City in July 2018 to use the "Wuyi Shanshui" brand.


It is reported that the "Wuyi Shanshui" brand has exceedingly high barriers to entry, and the products which apply for such a brand must be of high quality. For the first batch of products selected into Wuyi Shanshui brand, the safety indicators such as pollutant limit and pesticide residue limit are in line with or higher than national standards. According to the person in charge of the team of the [Wuyi Brand" construction project in Nanping City, the products of the brand will at least reach the [green food" and higher standards, and the finalists will have to go through the checking by relevant departments and third-party agencies.


GANOHERB is the first Ganoderma enterprise in China that built its own base in the source of the Minjiang River in the Wuyi Mountains. It is also the first Lingzhi brand to establish the global organic Ganoderma industrial chain system. It is the earliest Ganoderma enterprise whose products have been certified organic by China, the United States, Japan, and the European Union. Over the years, GANOHERB has been insisting on the cultivation and production of organic Ganoderma lucidum in accordance with the national medicinal material GAP standard. Every year the result of more than 300 items of pesticide residue detection conducted by third-party authorities is [undetected". GANOHERB's Ganoderma raw materials and its deep-processed products are exported to more than 30 countries and regions around the world.


In November 2018, GANOHERB Ganoderma farms won the title of the first batch of "three nons and one Whole" brand base in the country, namely [Brand Plantation Which Supplies Medicinal Materials Featuring Full Traceability Management, No Sulfur-fumigated Processing, No Aflatoxin Contamination & Non-pollution Standardized Planting". In China, only 20 companies were selected, and GANOHERB is the only selected Ganoderma brand.

"GANOHERB Ganoderma products have been launched into the Beijing market for ten years. It is the first time that GANOHERB can bring the 'Wuyi Shanshui' brand aura to Beijing. It is very meaningful." Li Ye, President of GANOHERB Group, said "This propaganda campaign has jointly made a good start of the public brand of Wuyi Shanshui. From local Wuyi to the whole world, there is a long way to go. We look forward to using this platform to broaden the sales channels of products in the Beijing-Tianjin region, and hope to cast a strong brand with "Wuyi Shanshui" brand and share the value."


The event was jointly organized by Nanping Municipal Party Committee and Nanping Municipal Government and Beijing Dongcheng District Committee of the CPC and Beijing Dongcheng District Government. The theme was "to open a new chapter on sharing the Wuyi Shanshui". Through the platform and opportunity of the [Wuyi Shanshui" brand promotion activities, GANOHERB will continue to take the new development concept as a guide, give full play to the benchmark role of organic Ganoderma leading enterprises, implement the brand-strengthening strategy, and innovate cultural heritage and deep processing technology. In order to transform the quality advantage into a value advantage, GANOHERB uses the quality and strength to tell the brand story of "China Good Ganoderma" and expand the awareness and influence of "Wuyi Shanshui" brand so that Pucheng organic Lingzhi will enter thousands of households and the vision of "pointing green into gold and enriching the people and strengthening the city" will be realized.